We are living in a business era of marketing and promotion. The more face value you have, the more expensive you are! Every business is looking for new ways of promotion to win the competition. And when the media is the internet, there are too many options that you can get confused about easily.
Blogs have never been into the limelight due to its casual nature. Blogs are supposed to be for general readers and knowledge seekers. And that is the magic formula! Business is all about general people as they are the prospective customers, right?
47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
37% of marketers say blogs are the most valuable type of content marketing. (Source: BlogHer)
By 2017, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
92% of companies who bl og multiple times per day have acquired a customer from their blog. (Source: HubSpot)
Yeah! Those are truths. It should not give you a heart attack but a bit of sadness if you are not using blogs as your marketing tactic yet.
A natural question comes to mind when you are so much biased to blogs. Which is –
You can always use other methods. But you must compare the outcomes to get best ROI. Also, each method and tools available in the market have distinct features and usefulness. Now the very next question comes into mind is –
I would say the blog is more a must thing rather a choice. Let me give you some points to defend my judgment.
81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
Blogs are more like free thoughts, reviews, emotions and informal texts which contain information people love to read and consider as a source of easy knowledge. Blogs have the power of winning the trust of the audience since they are written mostly with an objective of general knowledge share.
61% of U.S. online consumers have made a purchase based on recommendations from a blog. ( BlogHer)
On the internet, people take a decision of purchasing a product when he/she is convinced reading texts/blogs about it. Mostly reviews and knowledge sharing posts. So, a business owner can always use blogs for increasing his/her sale.
Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)
Blogs are the source of easy knowledge. When you share knowledge about the industry/product/service, it shows how good the company/business is in its area of business. And, that is something builds the good will/impression for the company.
B2B marketers who use blogs generate 67% more leads than those that do not. (InsideView)
Blogs could be the best weapon for generating leads which could be used for increasing sales. A simple lead generation form as an inclusion of the blog can do this easily. But, the blog has to be something important and useful to read. Your audience gets impressed and leaves hi/her email address as fruit, Hola!
Blogs are cheaper in price comparing to other text formats like sales copy or newsletter(Though those are also important and useful) when you hire a writer(me!).
Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.(HubSpot)
Other than that, if you are running a PPC campaign, the network will charge you for each impression or click, right? Now think about a blog, you pay your writer once to craft it and publish, after that you can eat the fruits for free till the world ends. That is helpful for a much better-pointed investment. (Yeah, there is a bit of my promotion lol)
Google is The BOSS!
On average, companies that blog receive 434% more indexed pages. (HubSpot)
Blogs are the most favorite content type of Google. Google focuses on general audiences, and blog is something written for general audiences. Besides, a blog campaign using targeted KWs can boost a company’s SE rank, and that is not magic. Secrets behind are –
- Blogs are something people share on social medias.
- Blogs are something people hit like for.
- Blogs are something people like to refer to their friends when it is something useful.
- Blogs are something people read more than any other texts available on the internet since they are considered non-commercial.
The Color is always More Appealing Than Black and White!
Nowadays the blogs have become far more powerful with multimedia contents. Attractive banners, infographics, and even videos are getting used for serving information in a much smarter way. When you are pointing your audience with different senses, the possibility of convincing the audience increases in many times, makes sense right?
More Options Mean More Useful!
In today’s word, the blog has different formats. Text, Image, Audio, Video, etc. Each type has its power of the engaging audience. It will be your decision which one you need in a certain scope. When you have more than one option, you can make more suitable use of that tool.
Bored and tired of reading? Too lengthy? Not my fault! You wanted the proof lol. Those points should earn me some blog writing orders by now! lol.
Now The Challenging Part!
The statistics I have shared by now should tell you that smart business already using blogs to generate more sells. And certainly, some of them are your competitors. Now how to defeat them? Good question when the answer is “Smart Blogs.” If you are different from the crowd, you will always grab the attention. That is the trick; you have to focus on the innovative ideas when you or your writer is crafting a blog. Always make your blog interesting with images, videos and even audios in some cases. Study your audience’s psychology so that you know what you need to add and what not on your blog.
In the business world, winning is all about right investment following innovative ideas. Your business ideas should have a source of your target audience’s psychology. If you know your market; you know what to sell and how to sell. And, right kind of blog campaign could be the answer of ‘How.’
If you need any help regarding content writing or digital marketing, I would love to come forward with free consultation.
Thanks for reading my post, it means a lot to me 🙂